Our Heritage

Travel Connect builds on a solid foundation and long history. We trace our roots to 1936 in Iceland, and in the last decade, we have expanded our services and destination portfolio.

We are proud to have a growing number of talented employees across our nine brands. Together we serve our wonderful customers with a shared passion for travel and specialist knowledge of our destinations.


The Icelandic state establishes the State's Travel Agency (Iceland Travel’s predecessor).


The travel agency Terra Nova is founded.


The State's Travel Agency becomes a public limited company, majority-owned by its employees.


Icelandair, Iceland's flag carrier airline, acquires the State's Travel Agency as part of a new strategy to develop its tourism services.


The State's Travel Agency rebrands to Iceland Travel.


Nordic Visitor is founded by Ásberg Jónsson (now CEO of Travel Connect). Nordic Visitor starts out under the name Reykjavík Travel Service as a tourist information centre, internet café, and bicycle rental provider.


Terra Nova is acquired by Primera Group.


Nordic Visitor launches the first booking website and engine for tour packages to Iceland. Soon it closes the tourist information centre to focus on selling tour packages online.


Nordic Visitor opens offices in Oslo, Norway, and Stockholm, Sweden, to sell tour packages to all of the Nordic countries.


Iceland Unlimited is founded by Jón Gunnar Benjamínsson. Terra Nova launches an online booking site called Iceland Tours.


Nordic Visitor opens an office in Edinburgh, the Scottish capital, to sell tour packages of Scotland.


The luxury travel brand Nine World is founded by Iceland Travel.


Magma Hotel in Kirkjubæjarklaustur, Iceland, opens its doors to customers. The hotel is founded by Ásberg Jónsson and Davíð Harðarson, the CEO and CFO of Travel Connect.


Nordic Visitor starts to operate tour packages of Ireland.


Terra Nova is acquired by Nordic Visitor.


Travel Connect – House of Travel Brands is founded. Iceland Travel and Nine Worlds is acquired by the group to join Terra Nova, Nordic Visitor, Iceland Tours, and Magma Hotel to become a wholly-owned subsidiary of Travel Connect.


Iceland Unlimited is acquired by Travel Connect.


Travel Connect acquires the travel tech company Corivo