Meet the team behind Travel Connect
Seven travel brands and almost 400 motivated team members are united through Travel Connect, spanning offices across five countries. We're a diverse organization with different specialties, markets, and geographic reach, but we share common ground: deep expertise in our destinations and genuine passion for connecting visitors with the nature, culture, and history of the places we serve.

Ásberg Jónsson
Chief Executive Officer - CEO

Davíð Harðarson
Deputy CEO

Kristjana Milla Snorradóttir
Chief People & Culture Officer - CPCO

Ylfa Thordarson
Chief Improvement Officer - CIO

Magnús Freyr Erlingsson
Chief Operations Officer - COO

Sandra Guðmundsdóttir
Chief Finance Officer - CFO

Þorgeir Ragnarsson
Chief Procurement Officer - CPO

Baldur Knútsson
Chief Digital Officer - CDO

Hildur Björk Hafsteinsdóttir
Chief Communications Officer - CCO

Building success together
The Travel Connect management team provides the leadership, resources, and infrastructure that allow our people to do what they do best. We set strategic direction, foster collaboration across borders and brands, and ensure operational excellence supports exceptional travel experiences. Our focus is supporting our teams, strengthening our brands, and building a sustainable business that serves our partners, our people, and the destinations we operate in.