Sustainability policy
Intro
At the heart of this Sustainability Policy is Travel Connect’s mission to take active measures to protect the natural environment and minimise the negative impact tourism can have on our destinations.
We recognise that the natural environment of our destinations is our greatest asset. As the home of several travel brands, it is also fundamental to our continuous growth and viability that the environment is managed in a sustainable way.
Our ambition is to develop more responsible practices and use long-term thinking as a guiding principle in all aspects of our work.
We understand the impact that our operations may have. For that reason, we seek to pro-actively ensure that we are as locally sustainable as possible. This is to maintain biodiversity, avoid irreversible environmental changes and create value for the company itself, society, and the environment.
Sustainable certifications
Travel Connect, along with its brands Nordic Visitor, Iceland Travel, Terra Nova, Iceland Tours, Iceland Unlimited and Nine Worlds, is a member of Travelife. This is an internationally recognised training, management, and certification programme for sustainability in tourism.
Travelife has a 3-stage approach, and Travel Connect is proud to announce that we’ve received their top recognition, Travelife Certified. This makes us, along with 5 of our brands, the first in Iceland to have achieved this certification.
The Travelife action planning tool will be used to regularly monitor and evaluate our progress towards sustainability. Our sustainability coordinator is accountable for monitoring our Sustainability Policy and continually reviewing it (as necessary).

Responsible tourism
Travel Connect is proud to have signed the Responsible Tourism statement (“Ábyrg ferðaþjónusta”). It aims to promote sustainability and social responsibility within Icelandic tourism by focusing on 4 core goals:
- Protecting and respecting nature
- Ensuring guest safety and fostering respectful interactions
- Upholding and respecting employee rights
- Having a positive impact on local communities

The Responsible Tourism initiative is both an educational and motivational project designed to support tourism companies on their sustainability journey. Its ultimate goal is to position Iceland as a global leader in sustainable tourism by 2030.
This is a collaborative project led by the Icelandic Tourism Cluster and the Icelandic Travel Industry Association (SAF). Under the patronage of the President of Iceland, the Responsible Tourism initiative is of high significance for the future of Icelandic tourism.
Environmental responsibility
Tourism plays a fundamental role in Iceland’s economy and can impact its social and natural environments. For that reason, we want to ensure a sustainable approach in all our operations.
We aim to only select local suppliers that are fully insured, licensed and who uphold high standards of comfort and safety for our clients. And by focusing on local businesses, the revenue generated by visitors stays in the local communities.
Our aim is to reduce waste in all our operations by following the 3 Rs of waste management: reduce, reuse, and recycle.
- Travel Connect reached a major milestone in the reduction of paper waste by implementing new processes. These include electronic accounting, electronic signatures, new procedures when creating travel documents and minimising printing as much as possible. To reduce the amount of paper we print for our clients, we have been printing itineraries double-sided and removing plastic from these packages.
- The majority of the furniture for our offices, excluding office equipment, has been purchased from second-hand furniture stores.
- We recycle paper, plastic, bottles, cans and aluminum at all of our offices.
- At all offices, we purchase environmentally friendly cleaning products.
- We offer employees reusable water glasses and coffee cups to reduce waste.
- For office supplies, we support local businesses as much as possible. For example, our lunches are from local caterers and our printing services are provided by local businesses that operate in a sustainable manner.

- All the electricity and central heating used at our offices in Iceland is derived from renewable energy sources. In fact, most of the energy used in Iceland comes from renewable energy sources as follows: around 70% of electricity production comes from hydropower plants and 30% from geothermal energy, while 90% of central heating comes from geothermal energy and around 10% is produced from electricity.
- Our office in Edinburgh purchases energy from SSE Energy Solutions which offers 100% sustainable energy derived from UK wind farms.
- Our office in Stockholm uses energy derived from renewable energy sources: 50% from wind power and 50% from hydropower.


The natural environment is our greatest resource and it is in our best interest, and those of our clients, to operate in a sustainable manner. This way we can protect the environment and the ecosystems in our destinations to maintain biodiversity, both on land and below water.
By operating sustainably and only working with operators who share our ideals, we can collectively limit our environmental impact and the environmental impact of our clients. This way we contribute to climate action and do our part when it comes to maintaining a clean and healthy environment.
- Travel Connect is committed to adopt responsible practices and build trust through our communication with suppliers, local communities, and customers.
- While working with partners, we give preference to suppliers with internationally or nationally acknowledged sustainability certifications. We also aim to support and work with local accommodation that are actively working on limiting their environmental impact.
- In all our destinations, we encourage and guide visitors to treat the environment with care and respect. Our travel documents, like pre-arrival emails, include relevant information on responsible travel. This way our clients know how they can conserve the natural environment and wildlife, support local businesses and have a positive impact on the local population.
- We have a designated sustainability committee, made up of 5 employees from different offices. This is to help us raise awareness of environmental issues among our staff.
Future goals
At Travel Connect, we are always looking ahead. Our signing of the Responsible Tourism statement ("Ábyrg ferðaþjónusta") helps shape our future goals and guides us on our path toward more sustainable and responsible tourism. Over the next two years, we aim to continue making meaningful progress across its four pillars, with a particular emphasis on having a positive impact on local communities.
- Having a positive impact on local communities is where we are placing our greatest focus. We are proud of the vast network of local suppliers we have built over the years, and we remain committed to prioritizing local suppliers and to guiding our guests toward local museums, restaurants, music, and entertainment. We aim to deepen our partnerships with local tour operators and to encourage visitors to actively engage with and support the communities they explore. Our Icelandic offices are also working toward sourcing more local food and furniture.
- When it comes to protecting and respecting nature, we aim to continue designing group tours that minimize unnecessary driving and reduce our carbon footprint. We offer tours to the Westfjords and Northern Iceland to spread tourist traffic beyond the most visited areas, and we will continue offsetting our emissions through partnerships with Kolviður and Katla Carbon. All travel documents include sustainable travel guidance and information on nature reserves.
- Ensuring guest safety remains an ongoing commitment, as we continue providing clear, responsible guidance throughout every journey so our guests can explore Iceland with confidence and respect.
- Finally, upholding employee rights and wellbeing is central to our vision. We are particularly proud of the culture we have created within Travel Connect, one we believe is shaped by our employees resting assured that leadership will always uphold their rights. Our team enjoys a workday of seven hours paid as eight, 20 annual workcation days, parental support, a transport allowance, access to company electric bikes, and ongoing education in wellbeing, sustainability, and safety





